Video Marketing for Small Business (5 Strategies for Growth)

As a small business, an effective marketing plan is one of the most important aspects of starting and growing your business. You have to make sure your marketing dollars are working extra hard to bring in new leads and customers.

People are exposed to 1,000s of ads every day, so how do you make your small business stand out?

It can feel pretty overwhelming and even a bit discouraging to try to get your marketing efforts to work for you in such a saturated market.

That’s where video marketing can come in. In a recent study, over 70% of marketers claimed that video performs better than other content for producing conversions. By using video in your marketing strategy, you can help your small business grow by leaps and bounds. Video marketing can help you differentiate your brand and your business.

As a small business owner you may be hesitant to jump on the video marketing bandwagon, and we get it! Video can seem like uncharted territory and reserved only for tech gurus who really know what they’re doing. But it doesn’t have to be that way.

Anyone can make a video these days, and while it’s nice to have some good equipment, you don’t need all the fancy gadgets to harness the power of video.

Here’s 5 simple ways any small business can start implementing video marketing:

Show Off Your Product or Service in Action

While a nice description of your product or service gives leads a general idea about how it works, a video can show them in-depth how it functions and how it can help them. Video marketing for small business can bring your products to life and help potential customer get a real-time view of exactly what your product does and how they can use it.

Just by having a short video explaining your product or service or showing how it’s used in real life, you can increase conversions. A study by Animato found that 73% of adults are more likely to purchase after watching a video online about a product or service. That means videos can have a lot of influence over whether or not your leads buy.

That just goes to show how video can help your business and is vital to your marketing strategy. People want a product that they can trust, and when they can see it in action in a video, they are more likely to feel like they can trust it and your brand.

As a small business, this can really take your marketing to the next level, even without a huge budget. You can easily show videos of real people using your product on social media or on your website, without a whole bunch of fancy editing or producing required.

Use Video On Landing Pages

Small businesses can easily harness the power of the internet with their online marketing. You create an ad that goes to a landing page where leads start to go through a sales funnel and eventually get to the buying stage. Getting better conversion rates on your landing page is ultimately going to help your business grow.

Research shows that by putting a video on a landing page can increase conversions by 80%. That can make a real impact in your marketing strategy. If you haven’t already put some sort of video on your landing page, maybe it’s time to start.

Having a video at a crucial point in the buyer's journey can help give them the push they need to decide to buy from you. It can be an introduction video about your brand, or an explanation of the product or even testimonials from previous clients.

Create Personalized Videos

Who doesn’t love seeing a video that speaks directly to them? Personalized videos are on the forefront of video marketing today. By creating a video that can take someone’s personal information like their name, email address, or even profile picture and using that in a video makes the viewer feel like you are talking directly to them.

This creates more engagement and a more unique experience for the viewer. Personalized videos help people connect more with your product or service because you have put them directly into the scenario. When you make your marketing more personal, people will resonate with it more and feel a sense of connection to the brand. Which can lead to more growth and sales in your small business.

Build Your Brand’s Personality

Video’s are also a great way to build the personality of your brand. Although images do a decent job of portraying your brand’s personality, video can really make it come to life. You can show behind the scenes videos at your company, or create short videos to get to know the founders of your small business.

Rather than feeling like they are dealing with a faceless organization, video can help potential customers identify more with who is actually running the business and the personality that you have as a brand. And that can be a powerful thing. Focus on putting real people in front of the camera, instead of boring landscapes and office spaces and really show off that winning personality of yours.

Reach Mobile Customers

People are using their cell phones on a constant basis. And that means they interact with brands and businesses through that media a lot of the time. Video marketing for small business can help optimize your content for mobile users because chances are someone will be more likely to watch a short video on their phone then scroll through a long blog post or a wordy sales page.

Optimizing videos for mobile users also makes your content a lot more accessible.  It allows you to reach a lot of people in a shorter amount of time and disseminate information quicker. You can communicate ideas with video in much less time than it would take them to read through a blog post or an email.

Consider Using Video in Your Marketing

Small business video marketing can be a game-changer. And if you aren’t using it yet, you’re way behind your competitors. Stop missing out on the huge potential that video can give your business, and make simple changes to start using video. It doesn’t have to be a complicated process, it can be as easy as recording a video on your smartphone. Just start somewhere and improve as you go.

Ready to get serious about video marketing for your small business? Join our free webinar, “How to Increase Conversions Through Video.”