The 4 Best Marketing Videos (That Do Everything Right)

Thanks to the growth and maturity of video creation tools, it’s now easier than ever to produce professional content that your audience will look forward to watching whenever you kick it out — even if it’s a marketing or promotional video. Various brands and businesses have produced some seriously great videos over the past few years, and today we’re going to be looking at the best marketing videos that have been released to date.

We’re talking about the videos in this article because they nail everything on the head that you should aim for with your own marketing content. Great marketing videos are easy to come by nowadays, but these videos take that extra step and go an additional mile to really make them stand out from the rest of the crowd.

With that said, here are the top marketing videos that you need to be aware of if you aren’t already.

1. Google’s “Friends Furever” Video for Android

While creating original content is usually ideal for most marketing campaigns, Google showed the world that you don’t always need to reinvent the wheel when it comes to crafting an extremely effective marketing video.

Google’s “Friends Furever” video is a promotional clip for the company’s Android operating system, and it also advertises the software’s motto of “Be Together. Not the Same.” by showing numerous clips of unlikely animals hanging out together and doing wild things.

Between a kitten cuddling with baby chicks and a dog pushing a cat in a stroller, this video has it all. Match that up with perfectly fitting music, and it’s no surprise the video ended up being shared by 6.4 million people and viewed more than 29.3 million times.

2. “Choose Beautiful” by Dove

Boy, it’s awfully dusty in here today.

Dove is quite famous for creating powerful and emotional videos for its marketing campaigns, but the company often focuses more on its message and vision than the products themselves. In “Choose Beautiful”, Dove places an “Average” and “Beautiful” sign above two doors and we get to see women from all walks of life decide which door to talk through and hear their reasoning behind it.

Dove really targets the heartstrings here, and if you have a brand where you can hit those emotions, go for it. It’s extremely effective and it will provide you with a very loyal and dedicated fan base in no time at all.

3. Facebook Tips

Some of the best video marketing campaigns that exist place a great deal of focus on teaching viewers how to do certain things with a product or service, and this is exactly what Facebook is doing with its “Tips” series of videos.

There are currently 12 different videos that are part of this series, and each one teaches you how to perform a certain function on Facebook’s app or website in under 30 seconds or 1 minute. The link that is included here illustrates how stickers, much like emojis, can be used to say what you really want to say.

All of the tips that these videos showcase are presented in a way that can relate to real-life scenarios, and things such as how to turn off your notifications or add a friend of yours to a group on the social network are all things that a lot of people will likely find incredibly useful.

The term “less is more” plays a big role when it comes to marketing videos, and this is a prime example of that.

4. GoPro: “Fireman Saves Kitten”

Rounding out this list of the best marketing videos to watch in 2017 is GoPro’s “Fireman Saves Kitten” clip.

When you think of the GoPro brand, what comes to mind right away? If you know anything about the company and are even just a little familiar with it, you probably think of very athletic individuals using GoPro’s cameras to capture themselves skydiving, surfing on huge waves, skiing down monstrous slopes, and more.

With “Fireman Saves Kitten”, GoPro appeals to a much different audience — an audience that isn’t necessarily invested in extreme sports and the like. It allows the brand to be relatable to a much wider demographic, and it’s extremely effective.

Final Thoughts

The four videos here made it onto our list for very different reasons, but all of those reasons are absolutely worth following and keeping in mind with your own video marketing campaign. There are so many ways to promote and advertise your brand, and when doing so, it’s important to know what works and what doesn’t. Follow the themes of these videos, and you’ll be golden.