The world of marketing has changed so much over the past few years. While the core principles and ideals of promotion/advertising will always remain the same, the way that we go about doing so is evolving all the time. Video marketing is one of the most popular recent changes to the marketing landscape, and as powerful of a tool as it is, you truly can’t get a complete and solid feel for it until you better understand a wide array of video marketing statistics.
I could sit here all day long and tell you about how wonderful and fantastic video marketing is, but that wouldn’t do any good if you don’t have a feel for how this tool is being used in the advertising world.
That’s something we’re going to be changing today.
We’ve scoured the entirety of the Internet to find some of the most helpful video marketing stats that you should know, and without any further ado, here they are!
5. Likelihood of buying a product after watching a video
If you’re someone who has products or services that you need to sell, the first slice of these online video marketing statistics is one of the most important ones that you should be aware of. According to recent studies, 64% of consumers are more likely to purchase a product or service after they’ve watched a video about it.
There are a ton of different ways to go about promoting your latest and greatest product lineup, but if you really want to be as efficient as possible with it, video marketing is the way to go.
4. Videos and traditional ads work in harmony
You might not think start on video marketing have any place to coincide with more traditional website-based ads, but these two things actually work incredibly well together. If you use a combo of both video marketing and full-page advertisements, it’s said that you’ll see an increase in overall visitor engagement by about 22%!
3. Marketing via video is common place in 2017
Although video advertising is still a relatively new concept in the world of marketing and promotion, it’s one of the most quickly adopted techniques that we’ve ever seen.
It’s currently estimated that around 87% of all online marketers are using video within their advertising campaign in some sort of fashion, and this right here is huge. Video may not be an old dog just yet, but it’s being adopted at a rate that means you’re be falling behind if you haven’t jumped on the video marketing bandwagon already.
2. An absurd amount of time is spent watching video
The Internet is an extremely vast place. The possibilities of what you can do online are virtual endless, but according to this next point in our list of video content marketing stats, over 1/3 of all activity that’s done through the Internet is spent doing — you guessed it — watching video.
While ads on your website and social media page are still getting views and traffic, not incorporating some sort of marketing tactic that uses video means you’ll be missing out on a massive group of potential clients and customers.
A good marketing campaign is all about reaching as many people as humanly possible, and while other forms of online marketing can certainly reach a large audience on their own, the numbers you’ll be losing due to a lack of online video advertising is rising every single day that goes by.
Video is huge, and it shows no signs of slowing down any time at all.
1. Quality video keeps people engaged with your brand and product line
Last but most certainly not least, a video marketing campaign is only as good as the quality of the videos that you’re putting out there. Pretty much anyone can create and publish some sort of video advertisement today, but what separates you from the amateurs is the high-quality nature of your videos.
Video as a whole might intrigue people more than other forms of advertising/marketing, but if someone actually enjoys your video when they watch it, they’ll be 97% more likely to purchase your product/service. Even better, viewers of your videos will have a better association/familiarity with your brand by 139% more than if you didn’t have enjoyable content.
As the saying goes, content is king.
Final Thoughts
There are a ton of video marketing statistics to be found, but we feel like these are some of the 5 most important ones to familiarize yourself with. It can be a bit daunting to process all of this information at first, but once you have a true understanding and hold on it, going about your video marketing campaign will be worlds easier.
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