Top 4 Most Innovative Advertising Strategies (2017)

To survive in this time and age, a great business has to be innovative in its approach to significant business operations. As you might have noted, competition is fiercer today than before. Consumer behavior is no longer what it used to be just years ago. And then there’s new technology shaking up the world; every…
These 6 Benefits of Interactive Video Advertising Outweigh All Costs

Although it’s still a relatively novel method of marketing, chances are you’ve experienced some form of interactive video advertising yourself. This emerging field of advertising ranges from “choose-your-own-adventure” videos that tell unfolding stories based on your choice of action, to virtual reality tours through a product or experience. Interactive video marketing has a massive “wow”…
4 Key Features of an Effective Video Marketing Platform

To any serious content marketer, video marketing platforms are a welcome relief. It doesn’t matter whether you’ve got just a couple or a bunch of marketing videos; we all want to streamline our video marketing operation. And that’s where these platforms come in. Your masterpiece video is a great achievement but, without optimizing its impact…
5 Top Ways On How To Make Money Making Videos

In an era of get-rich-quick schemes, it’s easy to pass this off as another one of those schemes, but what sets it apart is that the truth about it is out in the open for everyone to see. Making good videos is a craft and those who’ve mastered it well make a living out of…
Benefits of Real Estate Virtual Tour Software (Plus 1 Simple Hack)

Your potential buyers are conducting a vast majority of their real estate research entirely online these days, so you know it’s important to stay ahead of the curve with the latest technology for real estate virtual tour software. If you’re looking to make your virtual tours stand out among other listings, there are a few…
How to Write a Video Script that Appeals to your Audience (6 Best Methods)

By now you’ve heard it over and over again: Video marketing is not a passing trend, and it’s time to get on board. But maybe you’ve sat down to put together some promotional videos and felt stumped by step one: You have no idea how to write a script for a video. While it may…
How to Market A Video Production Company

The next big thing after setting up your video company is figuring out how to get it off of the ground. Understandably, it’s a struggle for many trying to reach an eager audience. The good old days when one could simply throw an advert in the Yellow Pages and dozens of calls would follow later…
Where To Find Free Music For Business Videos (And How to Insert It)

With the right type of music, you can make your video masterpieces more compelling and emotive. Finding free music is easy but royalty-free music isn’t easy to come by. Worse, you will run into some sources that claim to offer royalty-free music, yet they aren’t clear on their agreements with the music creators. In such…
What the Best Company Videos Get Right (in 5 Simple Steps)

Let’s consider the traditional business card. This small paper rectangle instantly tells customers all the essentials of your company. Think about what matters most: the weight of the paper, the color scheme, the fonts and sizes, the inclusion of key information, the white space, the boldness or simplicity of the design. All of these are…
Key Components of a Successful Video for Business Promotion

After you’ve put out a video for business promotion, whether online or on TV, you will want it to achieve a couple of things: that your target audience will pay attention to it, hold it in their memory, share it with their friends and family, and more importantly, act on your message. Ever come across…