How to Get Clients for Digital Marketing (3 Innovative Strategies)
People are the most important part of any business, right? From your employees to your clients to your leads, your own marketing efforts for your digital marketing agency should revolve first and foremost around the people. When you’re looking for ways to get new digital marketing clients, focusing on the value your company provides to…
How to Generate More Leads for Business (3 Concepts You Need to Master)
Every marketer wants to know that one secret to astounding lead generation success. The reality is, however, that in the ever-shifting digital landscape of today’s B2B and B2C marketing world, there is no one-size-fits-all answer for successful lead generation strategies. Because each business is unique, you’ll want to investigate for yourself how to generate more…
Lead Generation Ideas for B2B (5 Best Methods to Try Now)
The success of your business depends in large part on the people connected with it. This means that B2B lead generation strategies must focus on not only your product or service, but the people involved. Of course you want to get leads, but you don’t want them to turn into simply a number or a…
Top 3 Video Marketing Solutions All Video Creators Need
Let’s face it, we all want our videos to go global, viral, or reach as many as people as possible. And so, it’s pretty frustrating when even after putting all the effort to make this possible, nobody ends up looking at your video. What should one do? Well, even before we start digging deeper to…
Video Lead Generation: 3 Ways to Generate Leads Via Video
Almost every savvy marketer out there is aware of the potential video holds as a lead generation channel. Many actually believe it’s one of the most underutilized tools of our times. Naturally, humans have a bias towards content that is visual in nature and clever marketers understand that taking advantage of this through video can…
Tips for How to Start a Video Editing Business (1 Starter’s Guide)
I once read that a good editor is like a midwife. The metaphor obtains across multiple fields, especially creative ones. Your job as an editor, in any field, is to bring the creativity of others to its fullest life. Creatives are often visionary, high-level thinkers, and they benefit greatly from having a team member working…
How to Grow a Digital Agency
If you own one, chances are you want it to be better than it is right now. But what are the secrets? Well, it’s been said a dozen times that success has no defined path and that’s true. You may have borrowed a few tips and strategies that seemed to work for other businesses and…
3 Simple Steps to Follow as You Learn How to Make Quality Videos
We’ve all cringed when viewing a video that just lacks a few essential things. Sometimes the elements of a quality video aren’t obvious, like subtle changes to lighting or angles. Sometimes, though, the flaws stand out a mile away, and are easily corrected with a little effort. To ensure that you know how to make…
These 6 Benefits of Interactive Video Advertising Outweigh All Costs
Although it’s still a relatively novel method of marketing, chances are you’ve experienced some form of interactive video advertising yourself. This emerging field of advertising ranges from “choose-your-own-adventure” videos that tell unfolding stories based on your choice of action, to virtual reality tours through a product or experience. Interactive video marketing has a massive “wow”…
4 Key Features of an Effective Video Marketing Platform
To any serious content marketer, video marketing platforms are a welcome relief. It doesn’t matter whether you’ve got just a couple or a bunch of marketing videos; we all want to streamline our video marketing operation. And that’s where these platforms come in. Your masterpiece video is a great achievement but, without optimizing its impact…