How To Use Video For Business (With 4 Simple Tricks)

Go ahead and jump online. There are a lot of different things you’ll see, but one of the most prominent ones right now has to do with video. At this day in age, it seems like everyone is doing video in some fashion — whether it be celebrities, educators, or just the average Joe. However, among all of these use cases, one of the most popular that we’ve been seeing has to do with video for business.

Business marketing videos are one of the hottest things right now in 2017 when it comes to creating an effective advertising campaign for a brand or company of any size. However, despite so many people doing this and doing it right, there are still a lot of folks that don’t know how to make business videos fit into their setup.

Video marketing for business can take on a lot of different forms, but if you want to make it as effective and engaging for your customers as possible, follow this 4 simple tricks.

1. Make a commercial for what you’re selling

This might seem like an extremely obvious tip, but when it comes to marketing videos for business, it’s an extremely important one that can either make or break your whole video marketing campaign.

Advertising your product or service through a video format is a way to get more people aware of its existence and interested in buying it. As such, it’s the most important video for your business you’ll ever make.

Your product/service video should explain what your item has to offer to people and why they should be spending money on it, and it’s important to do so in a fashion that’s entertaining, quick, and memorable.

It’ll take some time to hit all three of these points on the nose, but with enough work and practice, you’ll be kicking out premium marketing videos for your products in no time.

2. Animation isn’t just for Pixar anymore

One of the biggest trends in marketing videos for business is animation. You have a substantially larger amount of possibilities in regards to what you can create with animation as opposed to live-action videos, and while you might not be a top-notch graphic designer, this is no longer a reason that you still can’t be making animated marketing videos for your business.

There are a plethora of services out there that are dedicated to creating animated clips for your company that will match your tone and style perfectly. Animated marketing videos are a great way to establish brand-identity whether you already have one or not, and even just for that, spending the time and money on them is well worth the investment.

3. Tell your company’s story

Who are you? What’s your company all about? What does it stand for? What are your company’s values and beliefs? These are just a few sample questions of what future and potential customers will ask of your business, and there’s no better way to answer all of these and more than with a video that highlights your company’s story.

It’s extremely hard to get personal with people through a bit of text on your website, but through a video, you can establish a connection with the person watching it that simply doesn’t exist through text and photos.

You don’t want to get too long in the tooth with your company’s story video, but you should still make sure that you cover all of the important bits that people will likely want to know. Talk about your brand’s mission statement, why you’re doing what you’re doing, and more. You may not sell a lot of products as a result of this video, but you’ll get a lot of loyal followers for sure.

4. Let your customers speak for themselves

While it’s important for you and your company to do a lot of talking, allow your customers to speak their minds as well. If you’ve established a collection of happy and satisfied customers since you’ve been in operation, see if they’d be willing to give a testimonial and talk about their experience while dealing with your business.

Customer testimonials provide a first-hand experience of what it’s like to work with you and your employees, and potential customers will love seeing that other people have tried your business out and gotten good results doing so.

Final Thoughts

You can integrate video for your business in a heap of different fashions, but in our testing and experience, we’ve found that the 4 techniques above have worked the best when it comes to getting customers engaged and seeing the conversion results that you’re after. It may take some time to master the tricks mentioned here, but once you do, you’ll be so thankful that you did.