There are a lot of different ways to go about using video marketing as a tool for your business, and while advertising and promotion via video has taken on a number of forms over the years, one of the most popular is that of explainer videos. Explainer videos do what their title suggests — they explain a business, product, service, etc. in a manner that’s informative and engaging. And, in order to achieve the most effective style, it’s worth looking at the best explainer videos.
More specifically, what makes these videos tick? What makes them so effective? There are a lot of great explainer videos to observe and study, but today we’re going to be focusing on the best of the best — the top 5 most amazing explained videos that are a prime example of how to kick-butt with video marketing.
4. IT-MAN by Panorama 9
Trying to find a way to explain your business in a way that’s both informative and entertaining is can be an incredibly difficult thing to balance, but the folks over at Panorama 9 make it look easy with their light-hearted and retro 8-bit style that harkens back to the good-old-days of video gaming.
This is by far one of the best animated explainer videos that I’ve ever come across, and while it does a great job at explaining the product (Panorama 9) and everything it has to offer, it’s also incredibly fun to watch.
Even though it is technically an advertisement, the 8-bit art direction, lovely visuals, retro soundtrack, and high-energy narrator all come together to make this one of the best examples of how to knock explainer videos straight out of the park.
3. CrazyEgg video by Demo Duck
Demo Duck is quickly becoming one of the most popular and best explainer video companies around, and 
one of the brand’s best and most effective video advertisements to date is one that was created for CrazyEgg.
Right off the bat, the video shows large blocks of text that explains the product that’s talked about throughout the video. The entire clip is loaded with friendly and fun animations, a voice-over actor that keeps thing invigorating, and real examples/demos of the CrazyEgg product that’s being promoted here.
The video as a whole may not be quite as fun as the IT-MAN one above, but it still does an incredibly good job at explaining a product and telling its targeted demographic why they should be interested in it. At the end of the day, that’s the most important thing.
2. Spotify launch video
It’s hard to believe that Spotify has ben around for more than a decade at this point in time, and with so much time that’s passed, you might have forgotten the insanely awesome explainer video the company rolled out when the service first launched in the United States.
The video is only a little over a minute long in length, and Spotify made an ingenious move by not having any sort of voice-over during the video. Instead, the company used striking, bold visuals and text to explain the service with an upbeat tune playing in the background.
An animated drummer is the first thing that you see, and it’s a great visual to easily make it known that you’re watching a video about something that has to do with music.
It’s a rather simple and clean video, and while some may see it as a bit too simplistic, I actually see this as a strong point for Spotify. They said what they wanted to say, and they did so in a way that was incredibly effective with its core demographic.
Plus, who doesn’t like listening to some big-band drums and trumpets while learning about a new product?
1. Airbnb
For startups, having a solid explainer video is insurmountably important. This was true of Airbnb when it first launched, and the company absolutely killed it by creating one of the best startup explainer videos that I’ve ever seen.
This video was crafted by Adam Lisagor, and it melds together both real-life actors and helpful animations in a way that makes the video insanely engaging.
Final Thoughts
As you can see for yourself, these are undoubtedly some of the best explainer videos that you can find online right now. All 4 of these clips are prime examples of what you should try to model your own explainer video after, and while you don’t want to steal or copy what someone else has already done, there’s nothing wrong with taking some inspiration from things that have already proven to work really, really well.
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