Video is fast becoming a necessity in marketing. When used in marketing, video closes sales much better than text. Here's why you'll want to include video in your marketing plan:
Download the full infographic here: 10 Jawdropping Statistics About Video Marketing
- By 2019, video will represent up to 80% of all global internet traffic.
- 59% of executive would rather watch video than read text.
- 4X as many consumers prefer watching a video about a product than reading about it.
- About 74% of consumers who watch a product explainer video end up purchasing the product.
- Customers are about 50% more likely to read an email with a video link inside.
- 51% of all video plays are on mobile devices.
- 60% of Millennials prefer video over just reading a newsletter.
- Video in email can increase conversion rates up to 300%.
- 62% of B2B marketers rated video as an effective content marketing tactic.
- Adding video to your website can increase organic traffic by about 157%.
Infographic Sources:
https://smallbiztrends.com/2016/10/video-marketing-statistics.html
https://blog.hubspot.com/marketing/visual-content-marketing-strategy
https://animoto.com/blog/business/video-marketing-cheat-sheet-infographic/
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