Video Personalization
Industry Guide
Understand the power of personalization or
white label it & sell it with potential local clients
Video
Personalization
is the future of
marketing.
Marketers constantly ask:
One Word: Boring
We hate to break it to the world but that's it. And it's not
that your campaigns are boring. It's that they are boring in
comparison to what else is out there.
The statistics prove it:
Average email conversion rates have dropped to 1.5%
The average attention span has plummeted by 33% over the past 15 years
Even though you don't view the marketing of others as a
competition, it is. The eyeballs of your viewer can only
watch so many videos, read so many emails & buy so many
products. So you must compete, standout & draw that
customer into your email, video & product.
How are we
combating the
boredom syndrome?
Video Personalization
Video in general can
be a game changer
with studies showing
that videos on
landing pages can
increase conversions
by up to 80%.
VIDEOREMIX PERSONALIZER
Video personalization results
can be massive
Vidyard has shown up to an 16x increase in
open rates by using personalization
Switch Merge reported up to 1,025%
increases in clickthrough rate
4.5x increase in click through rates
Up to 10x increases in ROI for big
brands like AT&T
VIDEOREMIX PERSONALIZER
On top of that let me give you a list of just some of the
corporates who use video personalization campaigns:
Playboy
Visa
Nivea
Milka
Angry Birds
Red Bull
Ebay
Nike
Volkswagen
Vodafone
Lufthansa
Porsche
Unilever
McDonalds
Xfactor
Telefonica
Audi
Volvo
Nissan
VIDEOREMIX PERSONALIZER
The downside of this is that usually these
campaigns cost over $10,000. I mean
just in general when we tried to get video
personalization done manually we were
quoted these prices:
Ok, ok all this "Video Personalization"
theoretical jibber jab is great but how do I
actually use it to change my conversions &
generate more sales?
VIDEOREMIX PERSONALIZER
Use Case #1 - Product Sales
You're selling a new software product. You have a database
of 1,000 past customers or potential leads who joined your
pre-launch list.
Rather than sending them to a "boring"
sales video & sales page, send them to a
personalized sales video with their name,
geographic location & more popping up
throughout the video.
VIDEOREMIX PERSONALIZER
Use Case #2 - eCommerce
You're selling yoga mats, spatulas or even sprayable caffeine
& melatonin. Now imagine if you could personalize the buying
experience for users by inserting their past purchases, names
& the geographic locations, for their newly bought product.
The response is often astonishing because
your audience has never seen anything like
this before...
VIDEOREMIX PERSONALIZER
Use Case #3 - Affiliate Marketing
If you're an affiliate marketer, how many emails do your customers
receive daily? Yes, probably 100's. All these marketers bombarding
them day in and day out.
And you want to stand out. You want to convert. You want to drive sales.
Lee Pennington used video personalization with a promotional
campaign he did for an affiliate product bringing in people's
names & email addresses into the video which included
screenshots of PayPal with the viewer's name on it. Nice
to see a PayPal screenshot with a $60,000 balance & your
name on it...
Even if it isn't yours...
VIDEOREMIX PERSONALIZER
Use Case #4 - Autoresponder
Sequence
When your customer joins your community & signs up to your email list
giving you permission to email them they sometimes unfortunatley still
get upset when you email them. "But they gave me permission to email
them!" you argue. Yea well too bad. It's your job to solve it.
By shooting them an email sequence directing them to
personalized videos for a couple days, the chances of you
building a stronger relationship compared to non-personalized
videos is exponentially higher. Try it. They'll fall in love with
you.