Video marketing is a tool that everyone who owns a business or brand should be making use of, but in today’s article, we’re going to be focusing specifically on real estate video marketing. Video marketing is often brought up when discussing online startups and other Internet-based companies, but video marketing for real estate agents has a special place in the video marketing world.
Real estate agents need to do everything they can to market and promote themselves as their own unique brand, and while there are a multitude of different ways to go about this, one of the most effective is through — you guessed it — video marketing.
Video real estate marketing has a few different characteristics when compared to more traditional forms of video advertising, and while both do share the same general points and purposes, we’re going to be looking at how real estate videos for marketing differ from more traditional forms and how they can help real estate agents reach the maximum success with their business.
1. Shoot and upload interviews of past clients
If you’re a real estate agent that’s been in the business of buying and selling for a number of years, chances are you’ve acquired a healthy number of past clients that you’ve worked with. If you’re someone who’s helped a lot of people buy and sell the home of their dreams, take advantage of your work with them by filming interviews.
You’ll obviously need the permission and consent of your clients to do these interviews, but if they agree, this is one of the best video marketing tools you can use as a real estate agent. Interviews with past clients you’ve worked with give new and potential customers a first-person experience of what it’s like to do business with you, and this is a huge selling point.
Filming these things are pretty simple too. All you need are a couple of cameras to record both yourself and the interviewee, a set of questions to ask throughout the interview, and you’re good to go!
2. Inform your audience about common real estate estate questions and topics of discussion
The Internet boils down to nothing more than a massive pool of information, and this is something that you should really be taking advantage of if you aren’t already. A tactic that we often suggest for video marketing for real estate is to have agents record videos in which they talk about common real estate subjects or answer questions that they often receive from clients.
These topics of discussion or questions you answer will likely vary depending on your knowledge of real estate and which part of the world you live in, but no matter what, providing this sort of information to your audience is a great way to show current and potential customers that you know your trade and are someone that can be trusted and seen as a reputable agent.
Making these videos might be a bit more difficult than an interview as you’ll have to come up with talking points on your own, but they actual creation process is quite a bit easier as you don’t need another party in order to produce it.
Do a little bit of brainstorming, think about what you often get asked as an agent, and dish out answers in a video that’s short, sweet, and fun to watch. Striking a balance between all of these points might be difficult at first, but you’ll get the hang of things sooner or later!
3. Live streaming is popular, unique, and super flexible
In the world of social media and video as a whole, live streaming is ridiculously popular. Sites such as Facebook, YouTube, Instagram, and Twitter have helped contribute to this massive surge in people wanting to share their day live to those that are interested in watching, and while this is a fun tool to play around with for personal use, it also has a big place in the marking world.
Live streams are great because they don’t require a lot of work. Just open up the social media app of your choice that supports live streaming, begin a stream, and start talking to your audience!
What’s even better the the simplicity is just how expansive you can be with the content you create here. Want to make use of the comments section and hold a Q and A session with your viewers? Have at it! Want to showcase a new house that you just listed on the market? Take your viewers through a live virtual tour and possibly reach someone who’s looking for their next home. The possibilities here are virtually endless, and that’s why we love it so much.
Final Thoughts
Going into this article, you may not have been aware of all the real estate video marketing tools that exist. However, after getting to the end of this, hopefully you have a better understand of all the video marketing tools that real estate agents have available to them. It might take some time to perfect these techniques and tools, but once you get comfortable with them, the end result will be well worth it.
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