With every day that passes, it seems that video is being used in a new and different way than it was the day before. This makes sense considering the extremely functional nature of video, but it can also make staying up to date with the latest video trends a bit complex at times. While video is being used in a multitude of different ways at the moment, one of the most popular has to do with the concept of a video landing page.
A video landing page is essentially what it sounds like — a landing page with a video on it.The landing page of your website is the very first thing that visitors to it see, and as such, creating an awesome first impression is key to securing new clients/customers upon them visiting your site for the very first time.
Landing pages have been important for a while, but if you’re interested in learning how to integrate video with it to make your first impression as memorable and impactful as possible, you’re in the right place.
1. Have your video be the star of the show
There are a lot of different ways to structure a landing page video, but one of our favorite ways to go about the whole video on a landing page idea is by having the the video do all of the talking. Some people like to use video alongside text and images, but there’s something special about the simplicity of explaining everything through video and video only.
You’ll obviously still need some text on the page for links and other helpful info, but you can have all of the explaining about your company done for you through the use of a creative and entertaining video clip.
If you choose to go this route, there are a few key things you’ll want to keep in mind, such as keeping the video relatively short, having the overall theme/tone match that of your company, and make it visually interesting to your audience.
The best way to tell a story is through video, and when it comes to explaining a product or service, that same rule applies beautifully.
2. Make sure your video meshes nicely with the rest of your landing page
When looking through some of the best video landing pages that are currently out there, one specific thing is noticeable among all of them.
That one thing? All of the landing pages have been designed in a way so that the video clip appears to be a natural part of the whole setup. Simply embedding a video file on your landing page and calling it a day is definitely the easiest way to go, but this will make your video look out of place and horribly incomplete.
Creating a thumbnail for your video is the first step you’ll want to take to ensure that it the clip looks clean and attractive before visitors click the play button, and this thumbnail should resemble the rest of your website with the way that it’s designed and presented as well.
Everything essentially boils down to having your content look clean and orderly, and although this isn’t necessarily the most exciting thing in the world to do, it creates for real results that are absolutely worth the extra time that needs to be invested here.
3. If your video isn’t of the highest quality possible, it doesn’t deserve a spot on your website
With your landing page, you have one single chance to capture the attention of anyone who visits your website. Using video to help boost interest is a phenomenal tool, but if the first thing that people see upon visiting your site is a low-budget/low-quality video, they’re going to be immediately turned off and leave your site faster than you can say conversion rate.
Having high quality video and audio equipment will do wonders for the production of your content if you’re doing any live-action recording, and if you want to go the animated route, there are plenty of online sources that provide you with plenty of tools and features to create some truly kick-ass content.
Taking your video to the next level will likely require you to hand over a few extra dollars, and while having to deal with this added cost upfront might not seem like the best move ever, having a truly high quality video to display front and center on your landing page is pretty much priceless.
Final Thoughts
There are many different ways to go about capturing the eyes and ears of people visiting your website for the very first time, and having a well-put-together video landing page is one of the most effective ways to go about enticing and insuring customers in 2017. The three tips offered here will put you in the right direction, and after an understanding of these and a little trial and error, you’ll soon have a website that people are happy and excited to visit.
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